Why is Eveready Positively South African
This is not a campaign or sales pitch. It truly reflects ‘our heart'.Being positive or negative is a choice. We choose to be positive!
Positive about our People. Positive about our Country. Positive about our South African Brands.
Like every battery has a positive and negative side.
Their stories. Their pictures. Their delights. Big or small.
As South Africa's only local battery manufacturer, our roots are grounded in this country and our product reflects the hearts and hands of our people.
Choosing to purchase a South African Brand, like Eveready, is choosing to be positive and joining our positive community!

Cleft Friends was founded in 2009 by Helena and Matthew Cullis, whose son, Joel, was born with a cleft palate in that year.