Company History
Eveready began in Port Elizabeth in
In 1996 Eveready was acquired by Duracell and became part of the multi-national, Gillette. Having invested extensively in the plant, Gillette exited all non-core battery brands globally in 2003.
Eveready embarked on a new chapter in its history as it became an independent South African company. Maintaining its position as the dominant battery brand in South Africa. As an independent
- The re-launch of Eveready alkaline battery range
- The expansion of the brand into lighting
- The establishment of Eveready export brand Ecocell
- The acquisition of Kestrel Renewable Energy
- The acquisition of House of York
- The launch of a complete range of household lighting products
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The old Eveready site in Harrower Road, Port Elizabeth
The old Eveready site in Harrower Road, Port Elizabeth
Eveready iconic brands are leaders in the South African FMCG battery, lighting and homeware markets and are rapidly developing an export presence across Africa and Middle East. And we are in the global renewable energy sector with our market leading microwind turbines.
Eveready, South Africa's dominant battery brand provides a full range of high quality products.