Eveready (PTY) LTD
Eveready (PTY) LTD
  • Eveready Group
    Kestrel Wind TurbinesEcocellHouse of YorkEveready Lighting South Africa

For the Love of Eveready: A Legacy of Innovation and Sustainability

Date : 03 February 2025

Exterior view of the Eveready building with large windows, surrounded by landscaped gardens and mature trees on a sunny day.

In a world increasingly focused on sustainability and renewable energy, the Eveready brand stands as a beacon of innovation and pride in South Africa. Established in 1937, Eveready has not only carved a niche as the leading manufacturer of dry cell batteries but has also become a formidable player in the production of micro-wind turbines. This commitment to excellence and sustainability has solidified its position as an iconic South African brand.


Since becoming an independent company in 2003, Eveready has embraced a vision of profitable growth, significantly expanding its product offerings. Today, the Eveready name encompasses a sustainable range of lighting products, as well as the ecocell export brand. The strategic acquisition of House of York and Kestrel Wind Turbines has further diversified its portfolio, establishing the company as a leader in both the domestic and international markets.


The heart of Eveready’s operations lies in our state-of-the-art facility in Gqeberha, where products are developed and manufactured with precision and care. This world-class manufacturing capability not only underscores Eveready’s commitment to quality but also reflects its dedication to creating jobs and boosting the local economy.


What truly sets Eveready apart is its unique corporate culture. Recognised as one of the "best companies to work for," Eveready fosters an environment characterised by innovation and continuous learning. Employees are encouraged to contribute ideas that push the boundaries of technology and sustainability, ensuring that we remain at the forefront of the industry. Environmental consciousness is deeply rooted in our ethos, guiding our practices and product development.


Eveready’s iconic brands dominate the South African fast-moving consumer goods (FMCG) market, particularly in batteries and homeware. We are not content to rest on our laurels; we actively expanding our export presence across Africa and the Middle East, showcasing South African innovation on a global stage. Eveready's commitment to renewable energy is exemplified by our market-leading micro-wind turbines, which are designed to harness natural energy sources and promote sustainable living.


Eveready is more than just a brand; it is a testament to South African ingenuity, resilience, and commitment to a sustainable future. With a rich history and a forward-thinking approach, Eveready continues to light the way for generations to come, proving that a dedication to quality, innovation, and environmental responsibility can drive lasting success.