Eveready (PTY) LTD
Eveready (PTY) LTD
  • Eveready Group
    Kestrel Wind TurbinesEcocellHouse of YorkEveready Lighting South Africa

Eveready introduces the Platinum range

Eveready South Africa plans to take the battery industry by storm with the launch of their Platinum, Platinum Plus and Digital Lithium batteries. The 74 year old company prides itself on being a market leader and at the forefront of innovation and this is exactly what they have done by creating batteries which are proven to be longer lasting in their respective classes and feel like they last foreverever.


The Platinum battery replaces the current alkaline range and is proven to last three times longer than the Eveready Zinc Chloride Batteries. The Platinum batteries are perfect for flashlights, remote controls, digital clocks and battery operated toys. This battery is available in D, C, AA and AAA – 1.5Volts, 9Volt and 12 Volt.

The Platinum Plus battery is proven to be South Africa’s longest lasting battery in the Alkaline category (SABS and IEC tested). Platinum Plus batteries last up to five times longer than the Eveready Zinc Chloride Batteries. The Platinum Plus batteries are perfect for higher drain devices such as digital cameras, gaming consoles and MP3 players. This battery is available in AA and AAA 1.5Volt.

The Digital Lithium battery, proven to take over 600 shots in Still Digital Camera’s, is also excellent in MP3 players and wireless peripherals. This battery is available in AA, AAA – 1.5Volts and 3Volts.

The marketing support to the launch of these new batteries is very impressive, but we can’t reveal too much. Keep your eyes and ears open for radio, TV, online and in-store promotions for this battery that feels like it lasts Foreverever.

For more information, visit http://www.foreverever.co.za/.

Eveready South Africa Brands

Eveready iconic brands are leaders in the South African FMCG battery, lighting and homeware markets and are rapidly developing an export presence across Africa and Middle East. And we are in the global renewable energy sector with our market leading microwind turbines.

Eveready Batteries

Eveready, South Africa's dominant battery brand provides a full range of high quality products.