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Eveready began in Port Elizabeth in 1937, and established itself the battery manufacturer in South Africa.
In 1996 Eveready was acquired by Duracell and became part of the multi-national, Gillette. Having invested extensively in the plant, Gillette exited all non-core battery brands globally in 2003.
Eveready embarked on a new chapter in its history as it became an independent South African company. Maintaining its position as the dominant battery brand in South Africa. As an independent company Eveready’s growth has continued and is highlighted by:
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